{"id":22902,"date":"2025-11-03T00:51:33","date_gmt":"2025-11-02T22:51:33","guid":{"rendered":"https:\/\/moneyhub.ee\/?p=22902"},"modified":"2025-11-03T15:08:34","modified_gmt":"2025-11-03T13:08:34","slug":"black-friday-sales-estonia","status":"publish","type":"post","link":"https:\/\/moneyhub.ee\/en\/useful\/articles\/black-friday-sales-estonia\/","title":{"rendered":"Black Friday in Estonia: your guide to the best deals and sales strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22902\" class=\"elementor elementor-22902\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7efb58 e-flex e-con-boxed e-con e-parent\" data-id=\"5d7efb58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d40bf6 elementor-widget elementor-widget-shortcode\" data-id=\"32d40bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e4750ba e-flex e-con-boxed e-con e-parent\" data-id=\"1e4750ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a047e75 ddddf e-flex e-con-boxed e-con e-child\" data-id=\"a047e75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c9d99a elementor-widget elementor-widget-heading\" data-id=\"20c9d99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Black Friday guide for Estonian shoppers: best deals, E-Monday insights, delivery tips, and smart strategies to save money this shopping season.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18b94166 e-flex e-con-boxed e-con e-parent\" data-id=\"18b94166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e8adb2 elementor-widget elementor-widget-image\" data-id=\"13e8adb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg\" class=\"attachment-full size-full wp-image-22904\" alt=\"Black Friday in Estonia: your guide to the best deals and sales strategies\" srcset=\"https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg 800w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-300x169.jpg 300w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-1024x576.jpg 1024w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-768x432.jpg 768w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-1536x864.jpg 1536w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19d502c4 e-flex e-con-boxed e-con e-parent\" data-id=\"19d502c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175f64b5 elementor-widget elementor-widget-text-editor\" data-id=\"175f64b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b>Black Friday in Estonia: your guide to the best deals and sales strategies<\/b><\/h1><p><span style=\"font-weight: 400;\">Black Friday has transformed from an American shopping phenomenon into a global retail event that Estonian consumers eagerly anticipate each November. In Estonia, Black Friday shopping can spike online shop turnover by 2.5 times normal volume, making it one of the biggest shopping days of the year.<\/span><\/p><p><span style=\"font-weight: 400;\">Black Friday takes place on the last Friday of November, also known as &#8216;Big Friday&#8217;, and is known for hosting some of the biggest Black Friday sales of the year, with major retailers offering significant discounts across various product categories.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re hunting for electronics, planning your Christmas shopping, or simply looking to snag genuine bargains, understanding how Black Friday works in Estonia can help you make the most of this annual sales extravaganza.<\/span><\/p><h2><b>What is Black Friday?<\/b><\/h2><p><span style=\"font-weight: 400;\">Black Friday is the biggest shopping day of the year, traditionally marking the start of the holiday shopping season with deep discounts and promotions from major retailers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It falls on the day after Thanksgiving Day, which is celebrated on the fourth Thursday of November in the United States, making Black Friday the busiest shopping day for many Americans.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The event has evolved far beyond its origins, with sales extending well beyond a single day and encompassing both in-store and online shopping experiences.<\/span><\/p><p><b>Key Black Friday statistics:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Global Black Friday spending in 2024 reached $74.4 billion<\/span><\/a><span style=\"font-weight: 400;\">, marking a 5% increase from the previous year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the United States,<\/span><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">online sales hit $10.8 billion on Black Friday 2024<\/span><\/a><span style=\"font-weight: 400;\">, a 10.2% increase from 2023<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mobile shopping accounted for 71% of online Black Friday sales<\/span><\/a><span style=\"font-weight: 400;\"> in 2024<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2025,<\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">88% of consumers plan to shop during Cyber Week<\/span><\/a><span style=\"font-weight: 400;\">, up from 84% in 2024<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The growing popularity of Black Friday demonstrates that consumers worldwide view this as an opportunity to purchase items they\u2019ve been waiting for at significantly reduced prices.<\/span><\/p><h2><b>The history and origins of Black Friday<\/b><\/h2><p><span style=\"font-weight: 400;\">The term \u201cBlack Friday\u201d originated in the 1950s in Philadelphia, when police officers used it to describe the chaos and congestion caused by hordes of shoppers flooding the city the day after Thanksgiving. The name eventually took on a more positive meaning\u2014retailers would operate \u201cin the red,\u201d meaning they were experiencing a financial loss, which was traditionally recorded in red ink in accounting books, for most of the year. Black Friday sales would then push them \u201cinto the black\u201d (profitable territory).<\/span><\/p><p><span style=\"font-weight: 400;\">Over time, the term gained popularity across the United States, and retailers began using it to promote their holiday sales and discounts. By the 2000s, Black Friday had become a major retail event, with stores offering doorbuster deals and opening earlier each year\u2014some even on Thanksgiving evening itself.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, Black Friday has evolved into a global phenomenon. American-owned retailers played a key role in popularising Black Friday promotions internationally, helping to spread the event beyond the United States. The sales period now extends well beyond a single Friday, with many retailers running \u201cBlack Friday Week\u201d or even month-long promotions. The rise of e-commerce has also transformed the event, making it accessible to shoppers worldwide who can participate from the comfort of their homes.<\/span><\/p><h2><b>Black Friday in Estonia: a growing tradition<\/b><\/h2><p><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday has been adopted by Estonians<\/span><\/a><span style=\"font-weight: 400;\"> and falls at the end of November, boosting package volumes and heralding the usual December gift rally lasting right through until Christmas. The event has become particularly significant in Estonia\u2019s thriving e-commerce sector.<\/span><\/p><p><span style=\"font-weight: 400;\">Many stores in Estonia now extend their discounts throughout the Black Friday weekend and even into Thanksgiving, reflecting the growing trend of prolonged sales events.<\/span><\/p><p><b>Estonian e-commerce context:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/investinestonia.com\/estonias-e-commerce-sector-posts-record-turnover\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Estonia\u2019s e-commerce sector revenue grew by 18% year-on-year to reach \u20ac5.4 billion in 2024<\/span><\/a><span style=\"font-weight: 400;\">, accounting for 25% of the country\u2019s total trade turnover<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2024,<\/span><a href=\"https:\/\/investinestonia.com\/estonias-e-commerce-sector-posts-record-turnover\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Estonians ordered 17 million parcels to parcel machines<\/span><\/a><span style=\"font-weight: 400;\">, a 14% increase from the previous year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/investinestonia.com\/estonias-e-commerce-sector-posts-record-turnover\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72% of parcels ordered by Estonian residents come from domestic sources<\/span><\/a><span style=\"font-weight: 400;\">, whilst 28% are cross-border shipments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estonians believe in the parcel machine\u2014<\/span><a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/estonia-ecommerce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80 per cent of purchases are ordered to automated pick-up lockers<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">The popularity of online shopping in Estonia makes Black Friday particularly relevant.<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Christmas shopping dominated Black Friday in Estonian online shops<\/span><\/a><span style=\"font-weight: 400;\">, with a third of Black Friday purchases related to Christmas. People bought Legos, other toys, electronics and clothes.<\/span><\/p><h3><b>E-Monday: Estonia&#8217;s homegrown alternative<\/b><\/h3><p><span style=\"font-weight: 400;\">Estonia has developed its own shopping event called E-smasp\u00e4ev (E-Monday), organised by the Estonian E-Commerce Association.<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">The Estonian E-Monday campaign was even more popular than Black Friday<\/span><\/a><span style=\"font-weight: 400;\"> in one year, with 24% more transactions.<\/span><\/p><p><span style=\"font-weight: 400;\">During E-Monday,<\/span><a href=\"https:\/\/news.err.ee\/1608593650\/e-smaspaev-triples-estonia-s-single-day-online-shopping-turnover-monday\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">280 online stores <\/span><\/a><span style=\"font-weight: 400;\">participated, offering extensive one-day deals, and online store transactions quadrupled on average.<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">The November E-Monday sale saw turnover grow 2.5 times<\/span><\/a><span style=\"font-weight: 400;\">, with transactions up 24 per cent, even compared to Black Friday.<\/span><\/p><p><span style=\"font-weight: 400;\">The strength of E-Monday lies in its coordination\u2014the campaign lasts only 24 hours, and all offers are consolidated on one page. E-Monday often offers deals similar to those on Black Friday, making it an attractive alternative for Estonian shoppers. This focused approach resonates with Estonian consumers who appreciate efficiency and genuine deals.<\/span><\/p><h2><b>Black Friday shopping: what to expect<\/b><\/h2><p><span style=\"font-weight: 400;\">Black Friday shopping can be overwhelming, with heavy traffic, long queues, and crowded stores characterising the in-person experience. Altercations among other shoppers have been reported, with incidents at central locations like Macy&#8217;s store highlighting the risks of in-person Black Friday shopping. However, the rise of online shopping has transformed how many Estonians approach this shopping day, as retailers offer deals both in-store and online to attract a wide range of customers.<\/span><\/p><h3><b>Online vs in-store shopping trends<\/b><\/h3><p><span style=\"font-weight: 400;\">In 2025,<\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">71% of shoppers will buy online compared to 29% in-store<\/span><\/a><span style=\"font-weight: 400;\">. This digital preference aligns perfectly with Estonia\u2019s highly connected population and sophisticated e-commerce infrastructure.<\/span><\/p><p><b>Mobile shopping dominance:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">More than half of online Black Friday shoppers (53%) prefer using a smartphone<\/span><\/a><span style=\"font-weight: 400;\">, compared to 37% who shop on a desktop or laptop<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Those who shop on a smartphone prefer to do so through a retailer\u2019s app (27%) or website browser (26%)<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Globally,<\/span><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">69% of Black Friday purchases were made on mobile devices in 2024<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Many retailers now offer same-day delivery or collection for Black Friday purchases, making it even more convenient for shoppers to receive their items quickly.<\/span><\/p><p><span style=\"font-weight: 400;\">For Estonian consumers,<\/span><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">ordering online gifts in time for Christmas needs to be done as soon as possible<\/span><\/a><span style=\"font-weight: 400;\">, particularly when ordering from outside Estonia. Following Black Friday, orders from outside the EU are unlikely to reach Estonia in time for Christmas.<\/span><\/p><h3><b>Peak shopping times<\/b><\/h3><p><span style=\"font-weight: 400;\">The most active shopping hours are 09:00 to 11:00, with<\/span><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">spending reaching $12.6 million per minute globally in 2024<\/span><\/a><span style=\"font-weight: 400;\">. In Estonia,<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">shopping nevertheless peaked on Friday at 2.5 times the normal volume<\/span><\/a><span style=\"font-weight: 400;\">, whilst weekend shopping was up 70 per cent.<\/span><\/p><p><span style=\"font-weight: 400;\">The Black Friday sales start date is often earlier than the actual Friday, with many retailers launching deals in early November. Shoppers are encouraged to start shopping as soon as early deals are announced to maximise savings.<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Black Friday tends to turn into a week-long discount period in Estonia<\/span><\/a><span style=\"font-weight: 400;\">, with some e-shops running sales from Monday to Sunday and others from Friday to Sunday.<\/span><\/p><h2><b>Best deals to expect on Black Friday<\/b><\/h2><p><span style=\"font-weight: 400;\">Black Friday is known for offering the lowest prices of the year, with significant price cuts across many categories. Understanding which categories provide the deepest discounts helps you plan your Black Friday strategy effectively, and comparing offers can help you find a better deal and ensure you get a good one on your purchases.<\/span><\/p><h3><b>Top product categories and discounts<\/b><\/h3><p><b>Electronics lead the way:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Electronics dominated discounts with up to 30% off<\/span><\/a><span style=\"font-weight: 400;\">, followed by apparel (25%) and home goods (20%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">People bought Legos, other toys, electronics and clothes during Black Friday in Estonia<\/span><\/a><\/li><\/ul><p><b>Popular shopping categories in Estonia:<\/b><\/p><p><span style=\"font-weight: 400;\">According to Estonian consumer data,<\/span><a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/estonia-ecommerce\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">the most purchased items online include concert, cinema, and theatre tickets (42% of purchases), electronics (30%), clothes and shoes (25%), cosmetics (23%), furniture (23%), perfumes (21%), sporting goods (19%), toys and children\u2019s clothes (18%), Xbox Series consoles, and popular toys<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">In previous years, Xbox Series consoles and popular toys have seen notable discounts during Black Friday sales.<\/span><\/p><p><b>Buy Now, Pay Later trends:<\/b><\/p><p><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">People spent $686.3 million using Buy Now, Pay Later for online purchases on Black Friday 2024<\/span><\/a><span style=\"font-weight: 400;\">, an 8.8% increase from the previous year.<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Estonians are increasingly willing to pay in instalments<\/span><\/a><span style=\"font-weight: 400;\">, making expensive items more accessible during sales periods.<\/span><\/p><h3><b>Price match guarantees and deal authenticity<\/b><\/h3><p><span style=\"font-weight: 400;\">Many retailers offer price match guarantees, ensuring shoppers get the best possible price on their purchases.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it\u2019s essential to approach Black Friday deals with a discerning eye. Black Friday and Amazon&#8217;s Prime Day are both major sales events that offer significant discounts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Still, Prime Day is exclusive to Prime members and often focuses on Amazon devices and select brands, while Black Friday features a broader range of products and is open to all shoppers.<\/span><\/p><p><span style=\"font-weight: 400;\">In 2025,<\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">12% of consumers agree Cyber Week is a \u201cscam,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> up slightly from 9% in 2024. Whilst most shoppers embrace the event, scepticism is slowly growing about whether all \u201cdeals\u201d represent genuine value.<\/span><\/p><p><b>Tips for identifying genuine bargains:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research prices in advance to know baseline costs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use price comparison tools<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be wary of \u201coriginal prices\u201d that seem inflated<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on items you actually need rather than impulse purchases<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608593650\/e-smaspaev-triples-estonia-s-single-day-online-shopping-turnover-monday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Online stores offering at least 30 per cent off had very strong results during Estonian E-Monday<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">If you\u2019re managing your finances carefully, consider reading our article on<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/finance-health-check\/\"> <span style=\"font-weight: 400;\">how to give your money a finance health check<\/span><\/a><span style=\"font-weight: 400;\"> before embarking on major shopping sprees.<\/span><\/p><h2><b>Planning your Black Friday shopping strategy<\/b><\/h2><p><span style=\"font-weight: 400;\">Successful Black Friday shopping requires preparation and discipline.<\/span><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Around 40% of shoppers abandon their carts during Black Friday<\/span><\/a><span style=\"font-weight: 400;\">, citing shipping costs as the primary deterrent.<\/span><\/p><p><span style=\"font-weight: 400;\">While Black Friday is known for major discounts, remember that you can often find good deals on specific products year-round by monitoring prices and shopping strategically.<\/span><\/p><h3><b>Start early and stay organised<\/b><\/h3><p><b>Create a shopping list:<\/b><\/p><p><span style=\"font-weight: 400;\">Focus on items you genuinely need or have been planning to purchase.<\/span><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">35% of shoppers admitted to buying items not on their planned list due to aggressive discounts<\/span><\/a><span style=\"font-weight: 400;\">. Staying disciplined helps avoid buyer&#8217;s remorse and unnecessary debt.<\/span><\/p><p><b>Set a budget:<\/b><\/p><p><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Most 2025 Black Friday shoppers (76%) will spend the same or less money on holiday shopping compared to 2024<\/span><\/a><span style=\"font-weight: 400;\">. Rising costs of living (70%), rising grocery costs (57%), and high inflation (54%) are among the top reasons Black Friday shoppers will spend less on holiday shopping in 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">To maintain financial health during the shopping season, consider these saving strategies:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Set aside a specific amount of money each month (39%), wait for holiday bonuses for extra income to fund shopping (33%), and over 1 in 10 Black Friday shoppers have part of their pay go automatically into a holiday fund<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">For more strategies on managing your finances, explore our guide on<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/debt-snowball-strategy\/\"><span style=\"font-weight: 400;\"> the <\/span><span style=\"font-weight: 400;\">debt snowball strategy<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/debt-avalanche-method\/\"><span style=\"font-weight: 400;\"> the <\/span><span style=\"font-weight: 400;\">debt avalanche method<\/span><\/a><span style=\"font-weight: 400;\"> if you&#8217;re working on<\/span><a href=\"https:\/\/moneyhub.ee\/kasulik\/artiklid\/mis-on-volgade-konsolideerimine\/\"> <span style=\"font-weight: 400;\">paying down existing obligations<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Sign up for early alerts<\/b><\/h3><p><span style=\"font-weight: 400;\">Many Estonian retailers offer early access to Black Friday deals for loyalty programme members or email newsletter subscribers. Following your favourite retailers on social media and signing up for their newsletters helps you avoid missing exclusive offers.<\/span><\/p><p><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Parcel delivery firms recommend ordering online gifts as soon as possible<\/span><\/a><span style=\"font-weight: 400;\">, particularly when ordering from outside Estonia. Planning ahead prevents disappointment if items sell out or shipping delays occur.<\/span><\/p><h2><b>Navigating Cyber Monday and extended sales<\/b><\/h2><p><span style=\"font-weight: 400;\">Whilst Black Friday focuses on both in-store and online deals, Cyber Monday excels in digital dominance.<\/span><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Cyber Monday saw significant growth in 2024, with online sales <\/span><\/a><span style=\"font-weight: 400;\">reaching $13.3 billion, a $0.9 billion increase from the previous year.<\/span><\/p><p><span style=\"font-weight: 400;\">Many retailers launch extensive Black Friday promotions that extend into Cyber Monday and beyond, offering a wide range of discounts to attract shoppers.<\/span><\/p><p><b>Black Friday vs Cyber Monday:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Black Friday discounts are typically most substantial for in-store items<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyber Monday excels in electronics and tech deals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/statistics.blackfriday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday online sales in the United States hit $10.8 billion whilst Cyber Monday reached $13.3 billion in 2024<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Many Estonian online shops extend their sales throughout the weekend or even the entire week, giving consumers multiple opportunities to find deals. This extended sales period reduces the pressure to make split-second decisions and allows for more thoughtful purchasing.<\/span><\/p><h2><b>The logistics challenge: parcel machines and delivery<\/b><\/h2><p><span style=\"font-weight: 400;\">Estonia&#8217;s parcel machine infrastructure plays a crucial role in Black Friday&#8217;s success.<\/span><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">November is already a busy time, with parcel volumes several times higher than in normal months<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Managing parcel machine capacity<\/b><\/h3><p><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Omniva notes that bottlenecks appear at this time of year on the customer side<\/span><\/a><span style=\"font-weight: 400;\">\u2014customers taking their time to pick up a parcel can have a knock-on effect for other customers awaiting freed-up parcel machine space.<\/span><\/p><p><b>Best practices for Black Friday parcels:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On average, a package is collected within 24 hours, with the maximum retention period in the parcel machine being 7 days<\/span><\/a><span style=\"font-weight: 400;\">. This underscores the importance of people picking up their packages as soon as possible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If a package reaches delivery companies no later than December 21, it can still reach the Christmas stocking by the <\/span><\/a><span style=\"font-weight: 400;\">24th.<\/span><\/li><\/ul><p><a href=\"https:\/\/news.err.ee\/1608799777\/christmas-starts-in-november-for-automated-parcel-machines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">All parcel companies have added new parcel machine locations and hired more couriers<\/span><\/a><span style=\"font-weight: 400;\">, upping delivery frequencies to handle the Black Friday rush.<\/span><\/p><h2><b>Smart shopping: avoiding Black Friday pitfalls<\/b><\/h2><p><span style=\"font-weight: 400;\">Whilst Black Friday offers genuine savings opportunities, approaching the event strategically helps avoid common mistakes.<\/span><\/p><h3><b>Watch out for these traps:<\/b><\/h3><p><b>Artificial urgency:<\/b><\/p><p><span style=\"font-weight: 400;\">Retailers create urgency through countdown timers and &#8220;limited stock&#8221; warnings. Remember that many deals return throughout the sales period, and similar discounts often appear during December.<\/span><\/p><p><b>Inflated &#8220;original&#8221; prices:<\/b><\/p><p><span style=\"font-weight: 400;\">Some retailers inflate the &#8220;original price&#8221; to make discounts appear more substantial. Researching actual market prices beforehand helps identify genuine bargains.<\/span><\/p><p><b>Hidden costs:<\/b><\/p><p><a href=\"https:\/\/cropink.com\/black-friday-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40% of shoppers abandon their carts during Black Friday, citing shipping costs as the primary deterrent<\/span><\/a><span style=\"font-weight: 400;\">. Always calculate total costs, including shipping, before committing to purchases.<\/span><\/p><p><a href=\"https:\/\/moneyhub.ee\/en\/money\/credit-cards\/\"><span style=\"font-weight: 400;\">Credit card debt<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p><p><span style=\"font-weight: 400;\">The convenience of Buy Now, Pay Later options can lead to overspending. If you&#8217;re concerned about managing credit card debt, our article on<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/credit-card-or-loan-debt-first\/\"> <span style=\"font-weight: 400;\">should I pay off credit card or loan debt first<\/span><\/a><span style=\"font-weight: 400;\"> offers valuable guidance.<\/span><\/p><h3><b>Focus on value, not just price<\/b><\/h3><p><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Special discounts (80%) remain the top reason people plan to shop on Black Friday<\/span><\/a><span style=\"font-weight: 400;\">. However, a discount only represents value if you actually need the item.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider whether you would purchase the item at full price. If not, the discount may be irrelevant regardless of its size. Prioritising needs over wants helps maintain financial health whilst still enjoying Black Friday shopping.<\/span><\/p><h2><b>Retail sales and economic impact in Estonia<\/b><\/h2><p><span style=\"font-weight: 400;\">Black Friday sales have become a major driver of retail sales in Estonia, with the holiday season now representing a crucial period for many retailers. In recent years, the Black Friday period has seen retail sales increase by 15% year over year, with online sales accounting for a significant share of this growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The surge in Black Friday shopping not only benefits shoppers by offering genuine bargains and deep discounts but also provides a vital boost to the Estonian economy.<\/span><\/p><p><span style=\"font-weight: 400;\">Many retailers rely on increased consumer spending during Black Friday to meet their annual sales targets, and the influx of purchases helps create jobs and stimulate economic activity nationwide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As more Estonians embrace Black Friday shopping, retailers are responding with even more competitive deals and special promotions, making it an exciting time for shoppers to save money and find the best deals of the year. The growing popularity of Black Friday sales in Estonia signals a bright future for both shoppers and retailers during the holiday season.<\/span><\/p><h2><b>Black Friday and Christmas shopping in Estonia<\/b><\/h2><p><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A third of Black Friday purchases in Estonia had to do with Christmas<\/span><\/a><span style=\"font-weight: 400;\">, making this an ideal time to tackle holiday shopping. Black Friday also marks the start of the Christmas shopping season in Estonia, with many consumers beginning their holiday shopping during this period. However, timing is crucial.<\/span><\/p><p><b>Christmas shopping timeline:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Black Friday sales campaign at the end of November heralds the usual December gift rally, lasting right through until Christmas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For domestic orders within Estonia, consumers should avoid leaving shopping until the week before Christmas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Following Black Friday, orders from outside the EU are unlikely to make it to Estonia in time for Christmas<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In Estonia, the primary Christmas celebration, including gift-exchanging, falls on Christmas Eve, making timely delivery even more critical.<\/span><\/p><p><span style=\"font-weight: 400;\">Popular Christmas-related purchases during Black Friday include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lego sets and toys<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electronics and gadgets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clothing and accessories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home goods and decorations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Artificial Christmas trees were among the most popular items at Estonian online shops<\/span><\/a><\/li><\/ul><h2><b>The future of Black Friday in Estonia<\/b><\/h2><p><a href=\"https:\/\/investinestonia.com\/estonias-e-commerce-sector-posts-record-turnover\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Estonia&#8217;s e-commerce sector is projected to account for 40-50% of total trade over the next decade<\/span><\/a><span style=\"font-weight: 400;\">, suggesting Black Friday&#8217;s importance will only grow.<\/span><\/p><p><b>Emerging trends:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continued mobile shopping growth<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased use of Buy Now, Pay Later services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extended sales periods reduce single-day intensity<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater integration between online and physical retail<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Competition between online shops has become fiercer<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Estonia&#8217;s digital infrastructure and high internet adoption rates position the country well to capitalise on e-commerce growth. The success of homegrown initiatives like E-Monday demonstrates that Estonian consumers appreciate coordinated, transparent sales events.<\/span><\/p><h2><b>Bottom line: making Black Friday work for you<\/b><\/h2><p><span style=\"font-weight: 400;\">Black Friday represents genuine opportunities for Estonian consumers to save money on planned purchases, particularly for Christmas shopping. In Estonia,<\/span><a href=\"https:\/\/news.err.ee\/1608802693\/black-friday-hikes-turnover-of-online-shops-by-2-5-times\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Black Friday shopping can spike online shop turnover by 2.5 times <\/span><\/a><span style=\"font-weight: 400;\">the normal volume, demonstrating both the event&#8217;s popularity and the value consumers find in it.<\/span><\/p><p><b>Keys to Black Friday success:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan ahead with a specific shopping list and budget<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research prices before the event to identify genuine bargains<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for early alerts from your favourite retailers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be prepared to shop online, particularly via mobile devices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order early, especially for international purchases<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick up parcel machine orders promptly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t buy items you don&#8217;t need simply because they&#8217;re discounted<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider E-Monday as an alternative or complementary shopping event<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Whilst<\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">76% of 2025 Black Friday shoppers plan to spend the same or less than in 2024<\/span><\/a><span style=\"font-weight: 400;\"> due to economic pressures, strategic shopping can still yield significant savings. The key is approaching Black Friday as a tool for purchasing planned items at better prices, rather than an excuse for unlimited spending.<\/span><\/p><p><span style=\"font-weight: 400;\">For more guidance on managing your finances throughout the year, explore our articles on<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/cost-of-living-crisis-investing\/\"> <span style=\"font-weight: 400;\">cost-of-living crisis investing<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/talk-children-about-money\/\"> <span style=\"font-weight: 400;\">teaching children about money<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/moneyhub.ee\/en\/\"> <span style=\"font-weight: 400;\">ways to save in Estonia<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href=\"https:\/\/moneyhub.ee\/en\/useful\/articles\/holiday-savings-tips\/\"> <span style=\"font-weight: 400;\">holiday savings tips<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember: the best Black Friday deal is the money you don&#8217;t spend on items you don&#8217;t need.<\/span><\/p><p><span style=\"font-weight: 400;\">Happy shopping!<\/span><\/p><h1 data-pm-slice=\"1 1 []\"><br \/><br \/><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adf47ca e-flex e-con-boxed e-con e-child\" data-id=\"adf47ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Black Friday guide for Estonian shoppers: best deals, E-Monday insights, delivery tips, and smart strategies to save money this shopping season.<\/p>\n","protected":false},"author":3,"featured_media":22904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-22902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-150x150.jpg",150,150,true],"full":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg",800,450,false]},"categories_names":{"21":{"name":"Articles","link":"https:\/\/moneyhub.ee\/en\/category\/useful\/articles\/"}},"tags_names":[],"comments_number":"0","rttpg_featured_image_url":{"full":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg",800,450,false],"landscape":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg",800,450,false],"portraits":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia.jpg",800,450,false],"thumbnail":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-150x150.jpg",150,150,true],"medium":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-300x169.jpg",300,169,true],"large":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-1024x576.jpg",800,450,true],"1536x1536":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2025\/11\/black-friday-sales-estonia-2048x1152.jpg",2048,1152,true]},"rttpg_author":{"display_name":"David Bailey","author_link":"https:\/\/moneyhub.ee\/en\/author\/davidbailey\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/moneyhub.ee\/en\/category\/useful\/articles\/\" rel=\"category tag\">Articles<\/a>","rttpg_excerpt":"Black Friday guide for Estonian shoppers: best deals, E-Monday insights, delivery tips, and smart strategies to save money this shopping season.","_links":{"self":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts\/22902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/comments?post=22902"}],"version-history":[{"count":5,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts\/22902\/revisions"}],"predecessor-version":[{"id":22916,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts\/22902\/revisions\/22916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/media\/22904"}],"wp:attachment":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/media?parent=22902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/categories?post=22902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/tags?post=22902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}