{"id":5909,"date":"2023-12-29T10:14:47","date_gmt":"2023-12-29T08:14:47","guid":{"rendered":"https:\/\/moneyhub.ee\/?p=5909"},"modified":"2024-05-24T15:28:27","modified_gmt":"2024-05-24T13:28:27","slug":"food-basket-comparison","status":"publish","type":"post","link":"https:\/\/moneyhub.ee\/en\/useful\/articles\/food-basket-comparison\/","title":{"rendered":"Getting more from your food basket comparison"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5909\" class=\"elementor elementor-5909\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd57c31 e-flex e-con-boxed e-con e-parent\" data-id=\"4dd57c31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12325b27 elementor-widget elementor-widget-shortcode\" data-id=\"12325b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ecfa242 e-flex e-con-boxed e-con e-parent\" data-id=\"3ecfa242\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-746fa937 ddddf e-flex e-con-boxed e-con e-child\" data-id=\"746fa937\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682e41e2 elementor-widget elementor-widget-heading\" data-id=\"682e41e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Food Basket Comparison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51124d4a e-flex e-con-boxed e-con e-parent\" data-id=\"51124d4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a282612 elementor-widget elementor-widget-image\" data-id=\"2a282612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png\" class=\"attachment-full size-full wp-image-5911\" alt=\"Shopping basket of food\" srcset=\"https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png 2240w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-300x169.png 300w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-1024x576.png 1024w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-768x432.png 768w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-1536x864.png 1536w, https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-2048x1152.png 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-634a7f82 e-flex e-con-boxed e-con e-parent\" data-id=\"634a7f82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9e40fa elementor-widget elementor-widget-heading\" data-id=\"7e9e40fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Food Basket Comparison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a10bb9 elementor-widget elementor-widget-text-editor\" data-id=\"47a10bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A comparison of <a href=\"https:\/\/moneyhub.ee\/household\/supermarket-watch\/\">online shopping baskets<\/a> revealed a surprising result: food prices in major retail chains have dropped to levels seen a year ago.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a shopping cart at Rimi costs less now than in the past 11 months; last year, it was over \u20ac70, and now it&#8217;s under \u20ac63. Barbora&#8217;s cart is also \u20ac6 cheaper than last September. Data is collected on the 10th of each month. Prisma still hasn&#8217;t returned to its previous year&#8217;s prices and currently offers a cart that&#8217;s \u20ac5 more expensive. Selver&#8217;s prices are \u20ac2 higher than 11 months ago.<\/span><\/p><p><span style=\"font-weight: 400;\">Rimi is experimenting with its pricing. Throughout the year, Prisma has offered the most stable and affordable prices. Barbora&#8217;s food prices rose until this April and then decreased. Rimi&#8217;s prices have fluctuated as they search for the right pricing strategy. <\/span><i><span style=\"font-weight: 400;\">Selver consistently has the highest prices.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Regardless of the general price level of the retail chain, all have returned to last autumn&#8217;s price level. Bread products have been the most stable in price across all chains.<\/span><\/p><p><span style=\"font-weight: 400;\">Fruits and vegetables were most expensive this April, and since then, prices have dropped. Currently, Rimi offers competitive prices for dairy products. It is cheaper for coffee cream and on par with Prisma and Barbora for milk, kefir, and butter. However, their cheese prices are not competitive.<\/span><\/p><p><span style=\"font-weight: 400;\">This month&#8217;s cheapest online shopping cart was in Prisma, costing \u20ac65, and the most expensive was in Selver at \u20ac78. The price difference between the most affordable and costly chains was over \u20ac13. Price gaps across all categories were similar, ranging from \u20ac3 to \u20ac4.<\/span><\/p><h2><span style=\"font-weight: 400;\">People do not compare shopping baskets.<\/span><\/h2><p><span style=\"font-weight: 400;\">Despite the above price drop, items are still more expensive for most shoppers. The prices of food in stores have risen significantly faster than the prices of input agricultural products and their processing, it is reported.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, the price of agricultural production and its processing in the food sector has risen by about 35 per cent over three years. Yet, prices in retail stores have increased by nearly 50 per cent over the same time frame.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/moneyhub.ee\/news\/price-updates\/\">Prices are higher<\/a> due to insufficient competition in Estonia. Producer prices have fallen, but in-store retail prices have not.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, Estonian consumers tend to be loyal to the seller&#8217;s brand. They go to Selver, Rimi or one of their favourite stores, even if prices are lower in the following store, 200 metres away.<\/span><\/p><p><span style=\"font-weight: 400;\">In other countries like Germany or the UK, products are often assessed by an independent consumer organisation as to whether they are high-quality or low-quality. There is nothing like that in Estonia, and it doesn&#8217;t look like it is coming any time soon.<\/span><\/p><p><span style=\"font-weight: 400;\">Store pricing generally depends on category management strategies, meaning that a seller puts a different markup on each product. It is possible that they will place a higher markup on those products they know they can charge a higher price for, while they can put a significantly lower markup with another category when, for example, there is very tight competition with another retailer in this product category.<\/span><\/p><p><span style=\"font-weight: 400;\">The idea of \u200b\u200bmarkup is to cover the cost of the trade by selling that product and making a profit. In the food trade, overheads are relatively high. They are primarily related to a store&#8217;s space, equipment, utility costs, rent due to the owner, and wage costs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Profit margins in the food trade are minimal since it is a volume business. They usually hover somewhere between the two and four per cent mark. For example, the profitability of the food industry is significantly higher. In contrast, the profit margin regarding fashion goods is higher because it is not such a large volume business.<\/span><\/p><h2><span style=\"font-weight: 400;\">Getting more from your shopping basket<\/span><\/h2><p><span style=\"font-weight: 400;\">Whether you compare shopping basket prices or remain loyal to your favourite supermarket, one way to help with the cost is to use a <a href=\"https:\/\/moneyhub.ee\/money\/credit-cards\/\">cashback credit card from MoneyHub<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A comparison of online shopping baskets revealed a surprising result: food prices in major retail chains have dropped to levels seen a year ago. <\/p>\n<p>For instance, a shopping cart at Rimi costs less now than in the past 11 months; last year, it was over \u20ac70, and now it\u2019s under \u20ac63. Barbora\u2019s cart is also \u20ac6 cheaper than last September. Data is collected on the 10th of each month. Prisma still hasn\u2019t returned to its previous year\u2019s prices and currently offers a cart that\u2019s \u20ac5 more expensive. Selver\u2019s prices are \u20ac2 higher than 11 months ago.<\/p>\n<p>Rimi is experimenting with its pricing. Throughout the year, Prisma has offered the most stable and affordable prices. Barbora\u2019s food prices rose until this April and then decreased. Rimi\u2019s prices have fluctuated as they search for the right pricing strategy. Selver consistently has the highest prices.<\/p>\n<p>Regardless of the general price level of the retail chain, all have returned to last autumn\u2019s price level. Bread products have been the most stable in price across all chains.<\/p>\n","protected":false},"author":3,"featured_media":5911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[21,20],"tags":[],"class_list":["post-5909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-useful"],"acf":[],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-150x150.png",150,150,true],"full":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png",2240,1260,false]},"categories_names":{"21":{"name":"Articles","link":"https:\/\/moneyhub.ee\/en\/category\/useful\/articles\/"},"20":{"name":"Useful Info","link":"https:\/\/moneyhub.ee\/en\/category\/useful\/"}},"tags_names":[],"comments_number":"0","rttpg_featured_image_url":{"full":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png",2240,1260,false],"landscape":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png",2240,1260,false],"portraits":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32.png",2240,1260,false],"thumbnail":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-150x150.png",150,150,true],"medium":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-300x169.png",300,169,true],"large":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-1024x576.png",800,450,true],"1536x1536":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-1536x864.png",1536,864,true],"2048x2048":["https:\/\/moneyhub.ee\/wp-content\/uploads\/2023\/12\/Untitled-design-32-2048x1152.png",2048,1152,true]},"rttpg_author":{"display_name":"David Bailey","author_link":"https:\/\/moneyhub.ee\/en\/author\/davidbailey\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/moneyhub.ee\/en\/category\/useful\/articles\/\" rel=\"category tag\">Articles<\/a> <a href=\"https:\/\/moneyhub.ee\/en\/category\/useful\/\" rel=\"category tag\">Useful Info<\/a>","rttpg_excerpt":"A comparison of online shopping baskets revealed a surprising result: food prices in major retail chains have dropped to levels seen a year ago. For instance, a shopping cart at Rimi costs less now than in the past 11 months; last year, it was over \u20ac70, and now it\u2019s under \u20ac63. Barbora\u2019s cart is also&hellip;","_links":{"self":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts\/5909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/comments?post=5909"}],"version-history":[{"count":0,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/posts\/5909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/media\/5911"}],"wp:attachment":[{"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/media?parent=5909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/categories?post=5909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneyhub.ee\/en\/wp-json\/wp\/v2\/tags?post=5909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}